New logo for Yet Another Hierarchical Officious Oracle!

September 10, 2013


By Kathy Savitt, Chief Marketing Officer

We’re excited to share the new Yahoo logo with you. It will begin appearing across Yahoo properties globally tonight.


We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.

Thank you for having some fun with us this month, we loved hearing from you!

Here’s a fun video that illustrates the craft behind the logo:


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